Tuesday, 24 October 2017

What To Choose Between On-Demand Video Services & Live Streaming Services

Video-on-demand services or on-demand streaming differ in their very basic nature from live streaming services. Often, these can be misinterpreted. Defining live streaming services and on-demand video services-

On-demand streaming is a service where a pre-recorded video, a video that has been recorded of a live event earlier is streamed on social channels and/or website to let the viewers watch it anytime anywhere as per their convenience.

Here, as the name suggests, ‘on-demand’, the video can be watched as per user convenience. These are not required to be watched in real-time and can be accessed even after the live event has winded up.

On the other side, live streaming services are those where an event taking place LIVE is streamed in real-time to an audience who can access it. Here, the video is recorded via cameras or camcorders etc. and is broadcasted to the audience by using the internet services. Here, if the LIVE streaming is missed by an interested attendee, then he can search and figure out if the host provides an option of on-demand streaming.

The best instance that can be provided here for on-demand video services is that for informational videos and corporate training or workshops. Here, training or information guides for new recruits can be provided by way of on-demand streaming as employees need to be updated with company norms etc. All employees here can access such a video easily for viewing.

Video-on-demand services offer high-quality audio and video (HD). On-demand streaming videos can be accessed anywhere and anytime and on common devices such as desktops, laptops, and smartphones. These also serve as pocket-friendly as it’s not required to conduct a live streaming again and again. Once live streamed, such videos can be watched innumerable times on the web with the minimal requirement of a device and internet connection.

Both video-on-demand services and live streaming services hold equal importance for businesses. It’s only a matter of budget, objectives, recurring benefits, target audience etc. Determine your business use and choose your options for streaming globally.

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