How to Host a Webinar Using Google Hangouts?

Webinar services are becoming truly popular in the arena of social media networking. Webinars proved to be effective catalysts for brand building and promotional activities. Out of the various platforms available for broadcasting a webinar, Google live stream accounts to be the most popular and cost effective option. Anyone can begin a webinar through Google streaming services by using the Google+ Hangout On-Air feature. On Hangouts – select the Hangout On-Air tab and click on the blue button icon to set up your Google live stream.

A pop-up window will appear on the screen. Herein, you can add the specific details of your webinar such as – the title, description, time of broadcast, etc. After filling all the details, click on the Share Button. Then after, in order to make your webinar more creative and perceptive, you may customize it.

Choosing a theme for the webinar, uploading still and a video trailer of the webinar, etc. will make the webinar much more intriguing and attractive for the audience.  You can also choose to activate either the Q&A or the Showcase applications. The Q&A application will allow you to provide a space to your audience so that they can register their queries to seek an answer from you during the live stream. Whereas, the Showcase application allows you to showcase links, articles, products, websites, landing pages, etc. that are relevant to your webinar.

Once you have drafted the webinar, you can and invite your audience. In order to invite attendees to your webinar, you can follow one of the three ways. The first one is to send manual invitations.  For this, you can click on the Invite More Button – located at the bottom right corner of the page- successively. Or else, you can share the link to your webinar directly with the prospective attendees. The third way is to embed the hangout video to a social media post or the website. Now, Go Live by clicking on the Start Button.

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What Is A Webinar, How Can You Use It And How Does It Work

Short for the term web-based seminar, a webinar is a video conference or a workshop or a presentation that is conducted over the web using video conferencing software. Webinars can also be a demonstration or an informational session. Also known as an online seminar or a web conference, webinars have the ability to send and receive information in real-time. Discussions can also be organized in pure real-time with webinars. Viewers in webinars can view files and documents on their screens. An individual hosting a webinar can connect to an audience globally; one-to-many and guest speakers can also be invited from global locations to co-host the webinars.

Fundamental features of webinar services lie in its interactive elements which are the ability to discuss on a subject, share the presenter’s desktop, organize Q&A sessions, send and receive information in real time, text chat, organize polls and surveys, online chat etc. Webinar services empower viewers to download the webinar presentation or video and watch it on their desktop or laptop as per their requirement and convenience.

Webinar services are used by professionals to impart educational presentations, host a lecture, impart an internal training session, sell a product and hold a promotional workshop and more. Live interviews can also be conducted at ease with webinar services. Webinars are a booming way to gain knowledge from industry experts directly as people are making use of them at a rapid pace given that they save time and money in comparison to organizing workshops or lectures offline.

Finally, when it’s about tuning into a webinar, it is quite dependant on the type of webinar service one is making use of. An application may be required to be downloaded in order to gain access to the webinar. There are various scenarios where webinar hosts require an applicant to also reserve their spot by way of an invitation email.

When you finally tune into a webinar, something similar to a phone call is required to be made to access the webinar. A custom link or even a password by the webinar host can be provided in order to gain the webinar access. Always remember, an option to replay the webinar is provided by the webinar host for people who couldn’t attend the live session.

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Make A Mark With Live Streaming

Live streaming is gaining traction these days. It’s gaining popularity due to its many benefits. People these days are always on a lookout for new and innovative ways of delivering content. The industry is projected to skyrocket in the coming years, flipping the whole content production and consumption process on its head.

The major advantage of live streaming is that you are only engaging with people who care about you, your brand, and people who find your content extremely useful. You are automatically aiming content to the audience who are more likely to convert and follow you further. No other content marketing platform is capable of doing what live streaming does.

If you think about it, live streaming is pocket-friendly. You don’t need any special equipment, software, or hardware. All it takes is a smart phone or laptop with a camera and an active account with a chosen platform, be it Facebook Live, Periscope, YouTube streaming or Google streaming.

While traditional blogging and content production would usually require a set of properly configured software programs (e.g. hosting and platform), live streaming is accessible to anyone in a matter of a click. Dreamcast help live stream your event with ease in order to help your brand reach out to your audience. It can be your preferred partner for Google live stream.  Their services will make you setup your next Hangout session without any trouble.

Seemingly overnight, there's this new live streaming culture. It is a fad. Live streaming videos add an element of transparency and a sense of timeliness. It is the perfect way to build community. While the platform has evolved, live streaming will always be something the fans will crave and want to see more of.

One of the major reasons why live streaming is continuously making a mark in content marketing is its ability to offer real-time user engagement. Also, one can join a direct conversation with the influencer. Not only does it provide real-time engagement benefits to users, it also gives a chance for businesses to offer live support, Q&A sessions and office tours.

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How To Live Stream A Business Conference ?

Business Conferences are one important platform for businesses to enhance their business relationships, convey information, discuss plans and innovations, and interact with various stakeholders. However, the reach of the discussions happening at the conference remains restricted within its physical paradigms and among people who attended the conference. Nonetheless, adaptation of various technological advancements has become a vital trend in the business industry. And, when it comes to organization of business conferences and activations – the use of technology is the best way to broaden the scope of audience engagement. After all, what can be better than live streaming the conference if you want to reach out to a global audience?

Conducting live video streaming is an effective way to expand the audience outreach, generate more income, and to create a buzz in the industry. Also, live streaming a conference is not a complicated task. A live stream can be conducted with the availability of certain services and equipments such as a camera, a hardware encoder/a computer, Internet connection and a live streaming services provider. Altogether, if backed up by an experienced team of engineers and technicians then you can easily conduct your live stream in few easy steps.

To begin with, the conference is to be recorded using a good quality camera. The camera should be connected with a hardware encoder or a computer so as to transcode the video into a stream suitable format. You can also customize your stream by adding logos or titles to it. Once the recorded video is encoded then the file transmits to the online video platform which distributes the stream to the viewers via a network of servers. That is how your conference reaches out to people sitting in their home.

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