What To Choose Between On-Demand Video Services & Live Streaming Services

Video-on-demand services or on-demand streaming differ in their very basic nature from live streaming services. Often, these can be misinterpreted. Defining live streaming services and on-demand video services-

On-demand streaming is a service where a pre-recorded video, a video that has been recorded of a live event earlier is streamed on social channels and/or website to let the viewers watch it anytime anywhere as per their convenience.

Here, as the name suggests, ‘on-demand’, the video can be watched as per user convenience. These are not required to be watched in real-time and can be accessed even after the live event has winded up.

On the other side, live streaming services are those where an event taking place LIVE is streamed in real-time to an audience who can access it. Here, the video is recorded via cameras or camcorders etc. and is broadcasted to the audience by using the internet services. Here, if the LIVE streaming is missed by an interested attendee, then he can search and figure out if the host provides an option of on-demand streaming.

The best instance that can be provided here for on-demand video services is that for informational videos and corporate training or workshops. Here, training or information guides for new recruits can be provided by way of on-demand streaming as employees need to be updated with company norms etc. All employees here can access such a video easily for viewing.

Video-on-demand services offer high-quality audio and video (HD). On-demand streaming videos can be accessed anywhere and anytime and on common devices such as desktops, laptops, and smartphones. These also serve as pocket-friendly as it’s not required to conduct a live streaming again and again. Once live streamed, such videos can be watched innumerable times on the web with the minimal requirement of a device and internet connection.

Both video-on-demand services and live streaming services hold equal importance for businesses. It’s only a matter of budget, objectives, recurring benefits, target audience etc. Determine your business use and choose your options for streaming globally.

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How Relevant Are Video On Demand Services In India?

The on-demand video streaming industry in India has been well and really permeating, with a large group of improvements since the last year. Creation houses have wandered into this space and a variety of international players are rushing toward the Indian market with a specific end goal to grow their administrations. A bonanza of new video offerings over different prospects is set to be released, obliging the different tastes of an extremely heterogeneous Indian group of onlookers. What makes India special as a market is this very heterogeneity - a group of business sectors with each having its own remarkable quality. That aside, the infrastructural imperatives and additionally the quirk of consumer conduct that it presents, makes it a standout amongst the most energizing and, in a similar vein, testing markets for video on demand (VOD) players to work in.

American video streaming services Netflix and Amazon Prime are around one year old in India, yet have been running pretty good, and they are not even the top in users. Nearby players, to be specific, Hotstar, Jio television, Voot television, and others as of now lead the race. What's more, they are achieving more extensive and more profound into nation's developing web showcase at a noteworthy rate; demonstrating at each point of reference that a decent piece of India is consuming content on the web.

Concentrate on Provincial Substance
The accomplishment of Netflix and Amazon Prime in India so far is driven by their reception in urban areas. As of now, Netflix offers next to no Indian substance. Amazon Prime has a greater local substance library; however, that is as yet irrelevant to the measure of video content the nation produces.

Benefit from Mobile Trends
This is because of versatile web infiltration, which is additionally quickened with the dispatch of Jio SIM by Dependence Comm. Ltd. in September 2016? As a matter of fact, the quick development of live video streaming services in India is likewise activated by mobile web. As indicated by an App Annie research, Jio entertainment services apps like TV and Cinema rank highest in India, both of which are versatile elite live television and motion picture streaming services.

End thought
Right now around 700 million of India's populace is underneath the age of 25. With quickly developing web framework in the nation, it is sure that a decent level of this number will turn out to be immediate clients to video spilling specialist organizations in not so distant future. Along these lines, there's no doubt about the extent of development of this industry in the nation.

For the near future, the essential thing for live television and video-on-demand service providers is to perceive the current development chances to live up to clients' desires better and lead the way.

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