The Must-Have’s Of Every Webinar That Businesses Must Look For In Online Webinar Providers

Webinars are simply a seminar, meeting or a conference that is organised online. Webinars are a handy solution for business owners for endless reasons such as internal training sessions, training employees, organising a workshop, holding an online panel discussion etc. Online webinar services are a great way for small businesses to grow their business online. These services also create a rich library of re-usable content if the webinar session is recorded and kept.

Today, webinar solutions vary a lot from each other and it is vital to understand what features and functionalities your business is looking for and what functionalities are a must to match your business requirements.

A basic set of functionalities are provided by every online webinar provider in general. Additional services are also offered by many online webinar platforms as well. Here, a business must determine the ‘must have’ services for their own use here. The below-listed can be ensured as a ‘must-have’ before advancing towards online webinar services-

•  Automated e-mails are a must as these ensure registration confirmation, reminders, follow-ups, speaker list update, cashback updates, promo code discount etc.

•  A landing page as a registration/beginner page that can be utilised for login, session details, information of the host etc. must be there as the most basic feature that an online webinar provider gives.

•  Chat boxes and similar question/suggestion section is quite essential for webinars as they are useful in conversations for online Q&A between the webinar host and webinar attendees.

•  Features for audience feedback such as emoticons must be available as they’re helpful in obtaining feedback for live polls and live contests organised by the webinar host.

•  Online webinar platforms must also provide functionalities for webinar reporting and statistics as it depicts the number of people who are attending the webinar and out of that the people who are genuinely paying attention to the webinar. (I.e. webinar is the top screen on their desktop).

•  Webinar solutions must also depict analytics in light of how many people attended the webinar, the duration for which they attended the webinar etc.

•  Last and the most essential functionality that businesses must seek from online webinar providers is the recorded webinar file that can be used in the future for social sharing, marketing prospects, archived file etc.

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The Benefits Of Live Video Streaming Services That You Did Not Use For Your Brand!

The customers and markets belong to the brand that has decided to fully wield the gains of live video streaming services. Live video streaming services are used for watching movies, cricket matches, television series and other sports matches in real-time. These services additionally are also used by brands for connecting with their audiences and followers.

Live video streaming services allow brands and corporate to come out of their corporeal zones and interact with their clientele one on one. This means increased conversations and communications, enriched user experience and enhanced brand storytelling by the brand itself. And this is what the market demands today to be exact?

Yes!
There are a variety of methods which are used by brands, both large to small-scale businesses for using live video streaming services to exact audience interest and expand follower base. Let’s explore-

Live Q&As
There isn’t a brand who hasn’t conducted a Q&A using live video streaming services or perhaps the brand isn’t planning on conducting one. Live Q&As let the brand approach their audience and answer their apprehensions, questions, provide feedback and customer support, register grievances etc. by a live conversation.

Live video streaming services allow comments in the form of text chats thereby increasing conversations.

Is your brand planning a Q&A now?

Campaign Announcements & Product Launches
General Motors was the first automobile brand to live stream on Facebook when it launched its new Chevy Volt EV. Nissan also took to live video streaming services for the launch of its 2016 Maxima at the New York auto show. Brands are constantly working towards using these live streaming services for their brand benefit for making new product and service launch announcements, conducting campaigns, announcing campaign results etc.

It’s given that live video streaming services are greatly used for movies and cricket matches, but ace the brand game with experimenting more with these services.

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What To Choose Between On-Demand Video Services & Live Streaming Services

Video-on-demand services or on-demand streaming differ in their very basic nature from live streaming services. Often, these can be misinterpreted. Defining live streaming services and on-demand video services-

On-demand streaming is a service where a pre-recorded video, a video that has been recorded of a live event earlier is streamed on social channels and/or website to let the viewers watch it anytime anywhere as per their convenience.

Here, as the name suggests, ‘on-demand’, the video can be watched as per user convenience. These are not required to be watched in real-time and can be accessed even after the live event has winded up.

On the other side, live streaming services are those where an event taking place LIVE is streamed in real-time to an audience who can access it. Here, the video is recorded via cameras or camcorders etc. and is broadcasted to the audience by using the internet services. Here, if the LIVE streaming is missed by an interested attendee, then he can search and figure out if the host provides an option of on-demand streaming.

The best instance that can be provided here for on-demand video services is that for informational videos and corporate training or workshops. Here, training or information guides for new recruits can be provided by way of on-demand streaming as employees need to be updated with company norms etc. All employees here can access such a video easily for viewing.

Video-on-demand services offer high-quality audio and video (HD). On-demand streaming videos can be accessed anywhere and anytime and on common devices such as desktops, laptops, and smartphones. These also serve as pocket-friendly as it’s not required to conduct a live streaming again and again. Once live streamed, such videos can be watched innumerable times on the web with the minimal requirement of a device and internet connection.

Both video-on-demand services and live streaming services hold equal importance for businesses. It’s only a matter of budget, objectives, recurring benefits, target audience etc. Determine your business use and choose your options for streaming globally.

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How Relevant Are Video On Demand Services In India?

The on-demand video streaming industry in India has been well and really permeating, with a large group of improvements since the last year. Creation houses have wandered into this space and a variety of international players are rushing toward the Indian market with a specific end goal to grow their administrations. A bonanza of new video offerings over different prospects is set to be released, obliging the different tastes of an extremely heterogeneous Indian group of onlookers. What makes India special as a market is this very heterogeneity - a group of business sectors with each having its own remarkable quality. That aside, the infrastructural imperatives and additionally the quirk of consumer conduct that it presents, makes it a standout amongst the most energizing and, in a similar vein, testing markets for video on demand (VOD) players to work in.

American video streaming services Netflix and Amazon Prime are around one year old in India, yet have been running pretty good, and they are not even the top in users. Nearby players, to be specific, Hotstar, Jio television, Voot television, and others as of now lead the race. What's more, they are achieving more extensive and more profound into nation's developing web showcase at a noteworthy rate; demonstrating at each point of reference that a decent piece of India is consuming content on the web.

Concentrate on Provincial Substance
The accomplishment of Netflix and Amazon Prime in India so far is driven by their reception in urban areas. As of now, Netflix offers next to no Indian substance. Amazon Prime has a greater local substance library; however, that is as yet irrelevant to the measure of video content the nation produces.

Benefit from Mobile Trends
This is because of versatile web infiltration, which is additionally quickened with the dispatch of Jio SIM by Dependence Comm. Ltd. in September 2016? As a matter of fact, the quick development of live video streaming services in India is likewise activated by mobile web. As indicated by an App Annie research, Jio entertainment services apps like TV and Cinema rank highest in India, both of which are versatile elite live television and motion picture streaming services.

End thought
Right now around 700 million of India's populace is underneath the age of 25. With quickly developing web framework in the nation, it is sure that a decent level of this number will turn out to be immediate clients to video spilling specialist organizations in not so distant future. Along these lines, there's no doubt about the extent of development of this industry in the nation.

For the near future, the essential thing for live television and video-on-demand service providers is to perceive the current development chances to live up to clients' desires better and lead the way.

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